11:11 Systems Design System

Design System
Design System

2019 → Now

After several acquisitions, 11:11 Systems needed a unified design language across its cloud and compliance products.
I led the creation of a scalable design system, from foundations to adoption, now used by all product teams.

Objective

Build a scalable, maintainable design system capable of supporting multiple teams and products, while improving consistency, accessibility, and delivery speed across the organization.

Process

  • System foundation: defined tokens for color, spacing, typography, and motion to establish a unified design language.

  • Component library: built and maintained 300+ components using Figma’s advanced features (variables, modes, auto layout, nested properties).

  • Documentation: implemented clear naming conventions, contribution workflows, and guidelines for long-term adoption.

  • Integration: worked closely with front-end teams to align React components with Figma designs for seamless parity.

  • Team management: led the design system effort, mentoring designers and coordinating directly with developers.

  • Adoption: now supporting 10+ core products and used daily by dozens of designers, engineers, and PMs across the company.

Outcome

A cohesive and efficient design framework that allows teams to move faster while maintaining a consistent and accessible experience across the entire product suite.