Objective
Batis started with two co-founders from the construction industry (BTP), no design culture, no design team, just an idea and a need to turn it into an interface. Everything ran on PowerPoint and Excel before I joined as founding designer in 2020.
My job was to build the product's design from zero: interface, structure, the visual language of a company that had none.
Process
There was no existing product culture to build on. Just two founders used to running a construction business, not a software company. I introduced design as a discipline from scratch: how the product looked, how it was structured, how decisions got made around it.
Over time, Batis became one of the most recognized names for design quality among BTP-sector players, a category where almost nobody invested seriously in product design. That reputation became part of what set the company apart.
A few things stayed constant across the years:
Owning product design end to end, from early concepts to shipped features, with no design team to lean on for most of that time
Building and evolving a design system that held up as the product and the team grew
Working directly with two non-technical, non-design founders, translating their business instincts into usable product decisions
Outcome
Batis was acquired by Once For All (OFA), a UK-based group, with the company's design quality cited as one of the factors that set it apart in its category. The design system I built is now used as a reference across other products within the OFA group.
